Certification Connection

SEO certification is one of the hottest topics among online marketers. It is one of the most controversial and misunderstood because there is no consensus on a uniform certification. Universities offer courses and certification, private industries have their own certification and even Google has entered the fray. What is certain is the growing demand to optimize a website for optimum search performance.

SEO certification is coming of age as an important component of an online marketer’s arsenal and being certified is key to being viewed as an expert in Search Engine Marketing and Search Engine Optimization. Read the rest of this entry »

Whether you’re looking to qualify for Google Advertising Professional Exam certification for the first time or you are ready to renew your certification there are a few things that you can do to get a higher score. Like any tests there are some things that you should keep in mind and tools that are available to you.

Take The Practice Quizzes

These quizzes, which are found in the learning center are very much like the ones you will face on the examination itself. The same material is covered and the practice quizzes are updated as the test is. You will find that some work with the practice quizzes will give you a head start when it comes to the exam itself.

Use the Google Learning Center

Literally all the answers you need will be in the Google Learning Center. If you took your test when the certification first came out, you will realize that the Learning Center has bulked up significantly and at this point can be an invaluable tool towards helping you pass the certification and afterwards, when you might want a refresher. Read the rest of this entry »